our identity
Venture Carpets Inc. specializes in the design and manufacturing of textile floor coverings. Located in Saint-Georges de Beauce, the company is now part of the local heritage and history of Beauce. Founded in 1928 by businessman Édouard Lacroix, Venture Carpets, formerly known as Woollen Mills, has been able to adapt to change to meet our customers needs.
The company has developed an expertise in the design of polypropylene and nylon carpets. In addition, we directly develop our own polypropylene yarns through our extrusion department.
VERTICALLY INTEGRATED
Experts in the design of textile floor coverings
With four production sites, we design our products from A to Z, from yarn creation to finishing. This allows us to have full quality control and to offer a personalized service and products.
WE CREATE BETTER ENVIRONMENTS
We are aware that our products are part of a whole, of a living environment inhabited by humans. This environment undeniably influences the quality of life of those who live in it, whether consciously or not. This is why our approach is first and foremost holistic and collaborative.
Our team of designers is equipped to accompany you in your projects. We are able to use our expertise and technologies, in collaboration with you, to develop unique and custom-made floor coverings that will enhance your architectural and design interventions.
Our goal is to collaborate with you in the design of spaces that will meet the highest standards, whether in terms of design, environment or health.

The quality of our yarns
Our collections
Our environmental values



OUR HISTORY
Family Business
ADAPT
In the 1930s and 1940s, as Quebec witnessed the exodus of its active population to the United States, Édouard Lacroix founded the Saint-Georges Woolen Mills in Saint-Georges de Beauce, now known as Venture Carpets.
The legacy of Édouard Lacroix, one of the most important businessmen in Canada at the time, is visible throughout our local heritage. Against all odds, he managed to develop a textile industry that still thrives today, despite all the challenges it faced. His entrepreneurial mentality has always dictated that he should go for it and find solutions.
Five generations later, we continue to carry his torch. His exceptional story is still a great source of inspiration for us.


"It started from scratch! He went off on his own with an axe on his shoulder and a few years later he became one of the largest logging contractors in the country, hiring over 6500 employees."
NEARLY A CENTURY OF REINVENTING OURSELVES






After all the years and storms faced, the company is facing new challenges. Venture is always on the lookout for the latest trends in interior design and is constantly innovating to create a high-quality product that is at the very heart of the new environmental concerns.


